Google has been testing Video ads for some time. Tonight for the first time I saw them appear on a few blog posts here. They are ads for Pontiac’s new car. Will be interesting to see how the CTR and eCPM compare to the traditional ads.
Kevin Henrikson
Kevin has spent his career making annoying but important things work better at scale: enterprise email at Zimbra, mobile productivity (co-founded Acompli, acquired by Microsoft for $200M and became Outlook Mobile), marketplace operations at Instacart, and now healthcare administration as Co-Founder of Pretty Good AI.